The Best Selling PJ Chains

By Brittany Mormann

I make a point of learning something new every day. That’s easy to do because I am chatting with permanent jewelry artists every day, who quite often share a lesson or two they’ve picked up from the last pop-up they did. From those conversations, and from what I see PJ artists purchasing regularly, let me share what I learned about chain fashion in the last year.

Sunstone has garnered a devoted customer base for its line of Orion welders, of course, but also for chain. Among Sunstone’s diverse selection, five chains have emerged as top-sellers: Chloe, Ella, Aria, Paisley, and Charlie. The popularity of these particular designs can be attributed to a combination of factors, including their unique aesthetics, versatility, and personalization options. 

​Chloe
The Chloe chain is renowned for its delicate and feminine design. Featuring a series of intertwined links that form a beautiful pattern, this chain appeals to those seeking a subtle yet elegant piece. Its lightweight construction ensures comfort, while the intricate design adds a touch of sophistication to any outfit. The versatility of the Chloe chain allows it to be worn alone or layered with other pieces, making it a favorite among customers who appreciate flexibility and style. 

Ella
The Ella chain stands out for its timeless appeal and simplicity. Its sleek, understated design features a classic chain link pattern, making it an ideal choice for those who value minimalism and versatility. The Ella chain complements any pendant or charm, allowing wearers to create a customized piece that reflects their personal style. This chain’s adaptability and enduring design have made it a popular choice for customers seeking a staple piece that can be worn for years to come.

Aria
The Aria chain is characterized by its unique and eye-catching design, which features a combination of round and oval links that create an intriguing visual effect. This chain has become a favorite among customers who enjoy making a bold statement with their jewelry. The Aria chain offers a balance of elegance and edge, making it suitable for both casual and formal occasions. Its distinctive design sets it apart from other chains, attracting those looking for something that stands out from the crowd. 

​Paisley
The Paisley chain is beloved for its intricate, vintage-in- spired design. With a series of ornate links that evoke a sense of nostalgia and romance, this chain appeals to customers who appreciate the charm and character of heirloom jewelry. The Paisley chain’s elaborate pattern lends itself well to special occasions, while its high-quality construction ensures it can be worn and enjoyed for years to come. Its unique aesthetic has captivated customers seeking a piece that combines old-world charm with modern craftsmanship.

Charlie
The Charlie chain is popular for its bold and unisex design, making it a versatile option for customers of all genders. This chain features thick, sturdy links that exude a sense of strength and durability. The Charlie chain’s modern design has garnered a broad appeal, as it can be easily dressed up or down to suit various styles and occasions. Its popularity stems from its ability to cater to a wide range of preferences and tastes, making it a favorite among customers seeking a versatile and contemporary piece.
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In summary, Sunstone’s top five selling chains—Chloe, Ella, Aria, Paisley, and Charlie—have gained popularity due to their unique designs, versatility, and personalization options. Each chain offers a distinct aesthetic that caters to different tastes and styles, ensuring that every customer can find a piece that resonates with them. Sunstone’s commitment to quality and innovation has solidified these chains as top choices for those seeking lasting, meaningful jewelry that reflects their individuality.

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